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Onsite SEO is the art of making sure that your website pages, Meta tags, Heading tags, Image tags, content and overall site structure is optimized for your chosen keyword phrases. You will also need to make sure that you build quality inbound links from highly ranked external websites - that's called off-site SEO or offsite Search Engine Optimisation.
offsite SEO" (also called "off-page Search Engine Optimization") refers to work done outside of your own website to impact your rankings within search engine results pages (SERPs) like Google, Yahoo and Bing etc.